CRM & Data Analysis Course

This module establishes a strong foundation in CRM and data analytics by clarifying core concepts, terminology, and practical frameworks. Participants will develop a clear understanding of how CRM systems function, how customer data is structured, and how analytical methods are applied to generate actionable insights.

In this module, we will take an in-depth look at the CRM platforms and tools widely used by companies across various industries. Through hands-on exercises based on real-world data, participants will gain practical experience in implementing and working with these systems.

This section focuses on how to design a CRM map aligned with your business model and analytics approach. You will build CRM maps for different business scenarios through hands-on practice, using visual frameworks to break down the process and understand it in depth.

This section outlines a practical roadmap for connecting CRM with key business functions and the tools used across the digital ecosystem. The focus is on how to plan and implement integrations in real scenarios, and how to translate these steps into an operational setup.

This section examines how to evaluate, visualize, and report insights generated through CRM and data analytics processes. It also explores how these insights are transformed through business intelligence applications and how they support strategic decision-making.